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中药的包装设计浅析
包装不仅仅起到对食品的保护作用,好的包装设计还能起到很好的销售作用,做一款包装设计不仅仅要求达到设计上的视觉美观,还应该与产品的属性相符,将产品理念直观的传达给顾客,吸引顾客,让顾客放心。
Packaging not only plays a protective role in food, but also plays a good sales role in good packaging design. To make a packaging design not only requires visual beauty in design, but also conforms to the attributes of the product, conveys the product concept intuitively to customers, attracts customers and reassures customers.
这款包装设计采用时下流行的简约大方的设计理念,黑白配色凸显古朴自然,与中药的特性相吻合,与源山社这个品牌名相契合,源自山里面,产自纯天然。在包装设计上,将中药的形通过插画的形式表现出来,既增加了设计上的美感,又能凸显中药的原生态情状,直观大方,让顾客看得到产品,了解到产品,才能放心购买。
This packaging design adopts the current popular simple and generous design concept. Black and white color matching highlights the simplicity and nature. It is consistent with the characteristics of traditional Chinese medicine and the brand name of Yuanshan Society. It originates in the mountains and is produced from pure nature. In packaging design, the shape of traditional Chinese medicine is shown through illustrations, which not only increases the aesthetic feeling of design, but also highlights the original ecological situation of traditional Chinese medicine, intuitive and generous, so that customers can see the products and understand the products, so that they can safely buy them.

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